|
|
Price map of a commercial lease in Olomouc.
Švec, Jakub ; Hájková, Hana (referee) ; Klika, Pavel (advisor)
The aim of my thesis is to create a price map of non-residential spaces of the county town of Olomouc. Before creating the price maps, an analysis of unit prices of office and commercial spaces will be carried out using a comparative method. To-rent offers advertised by real estate servers will be used as input data. Basing on the map of to-rent offers, Olomouc town will then be divided into several zones defined by beforehand set criteria. Afterwards, these zones will be processed into analytical files, and then a test to identify outliers will be run. Then unit prices of non-residential spaces per each of concerned locations will be defined on the basis of the output data. And finally, the prices will be graphically processed into a price map of Olomouc.
|
|
|
Estimation of Comercial Property
KLIMENDOVÁ, Lucie
This bachelor thesis is focused on methods and principles of property estimation. These methods and principles are discussed. The paper also provides an explanation of their key parameters and working principles. The thesis also deals with the determination of the value which depends on several factors, like the disposition and age of the property, orientation of the windows, and its location. We face many situations when it is necessary to estimate a property. The most frequent reason for it is applying for a loan. Other situations requesting a property estimate is in case of divorce, sale of the property, or for tax purposes. Further the includes a detailed description of estimation of the particular commercial property in the region of South Bohemia. Finally an evaluation of obtained figures is provided and commented on.
|
|
| |
|
|
Price map of a commercial lease in Olomouc.
Švec, Jakub ; Hájková, Hana (referee) ; Klika, Pavel (advisor)
The aim of my thesis is to create a price map of non-residential spaces of the county town of Olomouc. Before creating the price maps, an analysis of unit prices of office and commercial spaces will be carried out using a comparative method. To-rent offers advertised by real estate servers will be used as input data. Basing on the map of to-rent offers, Olomouc town will then be divided into several zones defined by beforehand set criteria. Afterwards, these zones will be processed into analytical files, and then a test to identify outliers will be run. Then unit prices of non-residential spaces per each of concerned locations will be defined on the basis of the output data. And finally, the prices will be graphically processed into a price map of Olomouc.
|
|
|
Public service broadcasting in the European Union, organization and functioning: Study 5.309
Šmíd, Milan
Způsob organizace rozhlasového a televizního vysílání má v různých zemích různou podobu, podmíněnou politickými, ekonomickými, technologickými a kulturními specifikami daného státu. Při určité míře zjednodušení lze v této rozmanitosti vysledovat dva typy vysílání, které jsou výsledkem historického vývoje, a z něhož vyplývají také dva odlišné typy organizací (co do formy společnosti, financování, způsobu řízení, požadavků na programové výstupy atd.), jež toto vysílání provozují. Jedná se o rozhlasové a televizní organizace veřejného sektoru (státní nebo založené veřejným právem) a soukromého sektoru.
Fulltext:  PDF
|
|
|
Business Plan - Reconstruction of the property for rent
Bubáková, Jana ; Srpová, Jitka (advisor) ; Vojík, Vladimír (referee)
The aim of my thesis based on theoretical knowledge acquired during my studies is to develop business plan of reconstruction of the building for rent. The business plan is designed for a property owner. It provides him information needed for key decisions and actions concerning the further development of the object. In the first - theoretical - part I'll attend to real estate market and to a business plan in general. In the practical part I'll focus on creating of the real business plan of the reconstruction of the property for rent. I will describe a market situation, a financial plan, project risks and other relevant aspects.
|
|
|
Communication strategies in the company
Radil, Lukáš ; Říhová, Zora (advisor) ; Ošmera, Jiří (referee)
Application-oriented work on the theme "Communication strategies in the company" is solving problems with corporate communications solution in companies. It is a reaction to the ever-present poor and nonconceptual marketing communication whether it's a small or large firm. The aim of this work is to provide an overview of communication tools and to show on concrete company, that for the formation of functional integrated commercial communication is not always required expensive advertising agency. The theoretical section summarizes the essence of communication strategy and business planning process with emphasis on the concept of IMC - integrated marketing communications followed by a list of commercial communication tools, including brief description and examples from practice. Detail is given to new trends in marketing and the issue of online marketing and use of social networks. In the practical part, the goal is to propose communication strategy for newly founded agency. First step is a detailed analysis of the position, target audience and competition. Then I establish a communication strategy corresponding with business goals and results of analysis. After that, appropriate communication tools are identified and design of use is outlined. In the end I also establish benchmarks for success assessment, timetable and estimated budget for implementation of the proposed strategy.
|
|
|
Use of on-line in commercial communications
Rybová, Eva ; Mikeš, Jiří (advisor) ; Fejk, Michal (referee)
This diploma thesis is dedicated to online and its use for communication planning. Its aim is to outline actual market, possibilities and to show how a non-standard client (in this case fashion brand Mango) could use on-line to meet its demand and targets. In theoretical part I analyse and describe all important characteristics for communication strategy creation on the local market. Based on understanding of client, its needs, targets, target group and competitors I suggest a possible on-line communication plan. The thesis is designated to all who are interested in advertising and on-line communication planning.
|
|
|
Changes in communication, branding and consumer behaviour and impacts on communication planning
Pavel, David ; Mikeš, Jiří (advisor) ; Lauko, Tomáš (referee)
This diploma thesis is dedicated to changes in commercial communication, branding (and brand management) and consumer behaviour. Its aim is to describe these changes and actual trends and show their impacts on communication planning. This work then describes in details new trends in digital communication and internet and how these trends influent behaviour of today's consumer. After reading this diploma thesis the reader should have a complete view of the most important changes in communication and should be able to apply them.
|
|
| |
guest ::
